Université de Tunis El Manar (Tunisie)
Abstract. Media speeches and press texts constitute a dynamic database that makes available to the public a range of up-to-date information associated with the inalienable parameters of communication. Because of its identifiable physiognomy and its contribution to the profiling of the news, the political-media discourse guarantees a kind of comprehensibility, even intelligibility, allowing to impose a verdict and to reinforce the status quo. Thus, sociolinguistic analyzes consider stereotypical statements as a platform of shared opinions, common and pre-established judgments. Stereotypes function as the set of consensus aimed at constructing a semantico-pragmatic network in which the signifiers intersect, converge and tend, instinctively, to the same signified.
Keywords: journalistic text; stereotypes; disposition, impact, attraction