Galya Hristozova
Burgas Free University
https://doi.org/10.53656/str2024-2-5-ima
Abstract. The article explains the concept of “image”. The most important aspects of university image are examined. The structure of the university image is defined and interpreted, including: educational programs, scientific activity, qualifications and international activity, the role and significance of the university rector, etc. The style of the university is also analyzed – logo, motto, visual appearance, etc.
Keywords: image; university image; components of university image; style; logo; motto
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