Assist. Prof. Velina Hristova
Sofia University “St. Kliment Ohridski”,
Bulgarian Academy of Sciences
Assoc. Prof. Kaloyan Haralampiev
Sofia University “St. Kliment Ohridski”
Prof. Ivo Vlaev
Warwick Business School, University of Warwick
https://doi.org/10.53656/phil2024-04S-05
Abstract. This study investigates pro-environmental behaviour through a personality-focused approach as well as the role of emotional engagement with environmental issues, specifically through affective commitment. Using structural equation modelling, data from an online survey of 669 participants were analyzed to explore the direct and indirect effects of personality traits on pro-environmental behaviours. Findings indicate that affective commitment significantly influences pro-environmental behaviours, particularly among individuals high in Neuroticism, Conscientiousness, and to some extent, Extraversion. However, this relationship is not observed in individuals with higher levels of Agreeableness or Openness to new experiences. By integrating personality traits with the influence of the emotional state, this study offers new insights into the complexities underlying pro-environmental behaviours. These findings may have practical implications for the development of interventions, campaigns, and programs aimed at promoting pro-environmental behaviours.
Keywords: Pro-environmental Behaviour, Personality traits, Affective Commitment, Eco-anxiety
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