Prof. Dr. Denys Svyrydenko 1)
Dr. Olena Yatsenko 2)
1)Guangdong University of Petrochemical Technology (China)
2)National Pedagogical Dragomanov University (Ukraine)
Abstract. The concept of digital culture defines a set of values, practices, and expectations regarding the format of human interaction in today’s online society. Predictions of digital culture describe the specifics of the online environment and the general context of social life. The range of interpretations of digital culture varies between two poles: from the recognition of digital technologies as a way of presenting libraries, museums, historical monuments, etc., to the concepts of digital culture as a new socio-anthropological reality, the content of which is not limited to ICT. Culture as a phenomenon means the semantic unity of human activity, the desire to format social life following ideas and values, the movement from existing to obligatory, from actual to potential, and digital culture is an adequate response to the demands and challenges. People worldwide change their placement of everyday activity, and we could admit such huge transformation in the Chinese People’s Republic exactly obvious.
Keywords: culture; digital culture; communication; subjectivity; sociality; cultural heritage; Chinese culture