Boris Popivanov,
Dimitur Ganev,
Dimitra Voeva,
Emil Markov
Sofia University
https://doi.org/10.53656/phil2024-04S-02
Abstract. The development of the green policies of the European Union (EU) has established a framework in which national governments had to introduce environmental measures with serious social and economic consequences. The present article examines the relationship political initiative – environmental awareness – pro-environmental behavior through the prism of a specific case study related to the 2023 protests in Bulgaria against the closure of coal plants. The analysis of public attitudes and of media discourse reveals that the Bulgarian government avoided legitimizing its decisions through ecological motivations. Low levels of trust in political institutions and the perceived lack of prestige of ecological
issues are shifting research attention to the barriers of pro-environmental behavior
in contemporary European societies.
Keywords: Bulgaria; environmental discourse; environmental awareness; green
policies; pro-environmental behavior; protest mobilizations
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