Desislava Baeva
"Angel Kanchev", University of Ruse (Bulgaria)
https://doi.org/10.53656/str2024-5s-13-ana
Abstract. The visualization of education and the digital presentation of the studied material are already an inseparable part of modern education. In the new innovative world, young people have online access to vast amounts of information, which in most cases is superficial, unscientific, highly visual and organized in small spots of text. Therefore, a better knowledge of the factors that influence the perception of information is needed - good structure, engaging content, quality visualization. These factors shape how people process and remember presented knowledge.
The present scientific development describes a study conducted using an eye tracking system, which visualizes the orientation of attention with different structuredness of the presented learning material. Research indicates the most appropriate structuring of text::images elements. The analysis made can serve as a guide for tutors when preparing learning resources; indicate how the informative material should be organized, enriched with appropriate pictures or infographics.
Keywords: infographics; visual language; experimental design; eye tracking
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