Prof. Dr. Gergana Dacheva
Sofia University
https://doi.org/10.53656/bel2024-3-6
Abstract. This article is part of a larger study related to the current and interesting topic of communication strategies during a pandemic. The main aspects of the study are to outline the existence of pre-prepared or situational plans and strategies for responding to global crisis processes. In order to analyze the situation of speech behavior in relation to the COVID-19 pandemic, it is possible to influence with common models (strategies) for communicating different institutions and
groups in society. The main topic in this article is on shaping messages in order to
achieve a positive effect on the population to avoid fear and stress, to compensate
for psychological and social problems in society, to reach the maximum number of
people with minimal, but concentrated and concrete strategies for communication.
Keywords: communication; speech strategies; COVID-19 pandemic; information; key messages
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