Elitsa Milanova
Paisii Hilendarski University of Plovdiv
(Bulgaria)
https://doi.org/10.53656/for2024-02-08
Abstract. The article analyzes the representation of Chinese mythology in the movie “Shang-Chi and the Legend of Ten Rings” and the movie as liguodidactic tool for learning Chinese language and culture. It studies the potential of lessons based on transmedia storytelling approach and transmedia storytelling products. Based on the new perception of knowledge as market product, the advantages of using marketing strategies for education are justified.
Keywords: Chinese mythology; transmedia storytelling; movie-based learning
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